Why TARA Was Created

TARA was not created in an office. It was developed from real experience — from the roadside, in conditions where risk is constant and seconds matter.

After more than 15 years in the towing industry, I’ve lived the reality of this work firsthand. Close calls. Unpredictable environments. Moments where things can change instantly.

While continuing to work in towing, I studied safety at the University of New Brunswick. It became clear very quickly that traditional safety training wasn’t connecting with the people who needed it most.

That’s when Safety Buzz Alerts was created — a different kind of safety training. Short, real, and impactful. Built for the field, not the classroom. Today, those safety bulletins are used across Canada, helping crews think differently about risk and awareness.

But even that wasn’t enough.

I wanted to do more — to support drivers in real time, not just before the job starts.

Around the same time, I began learning to code while helping my son build a robot arm for a school project. What started as something small quickly turned into something bigger.

I started working on a towing-focused AI — something that could assist operators on scene.

While working on it, I kept thinking back to a day that stayed with me.

A coworker had been struck while working roadside — and he couldn’t call for help.

That moment never left.

And the more I thought about it, the more I realized something else.

Despite increased awareness, public campaigns, and Move Over laws, tow operators are still being put at risk every time they step onto the roadside.

The industry has made progress — but the danger hasn’t gone away.

That’s when everything shifted.

I realized this didn’t just have to be an idea — it could be something that actually makes a difference.

TARA was created to give drivers more awareness, faster support, and a better chance in high-risk situations — with one goal in mind: